For the 2025 recycling campaign of ALPLA, we were commissioned to create a visually striking CGI production to communicate the environmental message in a powerful and memorable way.

The concept was built around a strong visual contrast: two separate streets representing two different material realities.

On one side, we staged a “glass street.” The entire alley was filled with broken glass shards. We modeled individual glass pieces, created a growing mountain of fragments, and enhanced the environment to feel visually intense and hazardous. The scene symbolized heat, residue, and the complexity often associated with glass processing.

On the opposite side, we created the “plastic street.” This environment appeared clean, structured, and organized. The materials were sorted and controlled, visually communicating efficiency and recyclability. The contrast between both streets created a clear and instantly understandable metaphor.

From a production standpoint, CGI was essential to bring this concept to life. Constructing such a large-scale visual comparison in reality would not have been feasible. Through detailed 3D modeling, environmental design, compositing, and cinematic staging, we transformed a complex sustainability topic into a visually engaging and easy-to-understand story.

Result:
A powerful CGI-driven campaign piece that translates sustainability messaging into a clear visual narrative — increasing engagement and making the topic more accessible for viewers.