For Eppli, a historic and well-known auction house based in Stuttgart, we were commissioned to create a visually engaging campaign designed to highlight the excitement and value behind auctions.

After discovering our previous productions, the managing director approached us with the idea of creating a CGI-based activation around the exterior of the Eppli auction house building. Our team developed the full creative concept and storytelling for the project.

The scene begins with the Eppli auction house building as the central setting. Above the roof, an oversized auction hammer appears, symbolizing the moment when a bid is won. The hammer strikes with a powerful sound effect, visually representing the climax of an auction.

Immediately after the impact, part of the building opens like a large garage door, revealing the interior space of the auction hall. From inside, a giant shopping cart rolls out, pushed by a person.

Inside the cart are oversized luxury items, representing the variety and value of objects that can be found at auction: designer bags, diamonds, branded packages, and even a Ferrari partially visible beneath the cart.

The scene combines playful exaggeration with recognizable luxury elements, turning the auction house into an entertaining and memorable visual story.

The result is a creative out-of-the-box marketing activation, designed to perform strongly on social media by generating attention, conversations, and brand awareness around the Eppli auction house.