For the collaboration between the Fratelli Barbaro brothers and BILLA, we created a cinematic visual production designed to build awareness and create a strong call-to-action around their Sugo products being available across BILLA stores.

The concept focused on combining both brands into one memorable story. To achieve this, we developed a bold and unconventional staging: a truck transporting Sugo products is shown tipped over, with Sugo jars and product elements spread across the ground. The scene was designed to be visually striking, slightly dramatic, and instantly attention-grabbing — turning the product into the center of the story in a playful but high-impact way.

From a production standpoint, we built the scene with a full VFX pipeline. This included:

• Recreating and modeling the truck in 3D

• Camera tracking to match the real environment

• Rotoscoping for clean integration between real footage and CGI elements

• Full compositing to achieve a realistic final look

• Sound design to support the impact moment and realism of the scene

The goal was to create a highly realistic but creatively exaggerated moment that strengthens brand recall and makes the collaboration memorable.

Result:
A high-impact CGI brand staging that combines storytelling, product awareness, and technical realism — helping both brands stand out through a distinctive and unconventional food retail campaign execution.