For Plachutta, a traditional and historic restaurant in Austria, we were commissioned to modernize their presence on social media while staying true to their heritage. The goal was to create a concept that reflects their most iconic and traditional dish – the Austrian Tafelspitz – in a contemporary and engaging way.

We developed a strong visual idea centered around the Plachutta building itself. The concept showcased the preparation process of Tafelspitz in detailed and animated sequences, presenting the dish in a refined and visually captivating manner.

The result was a bold out-of-the-box concept that successfully combined tradition with modern storytelling and was very well received by the audience.