As part of the U.S. Independence Day celebrations on the 4th of July, we were commissioned to create a high-impact visual production for Pulte Group. The goal was to build an eye-catching staging that could generate attention and become a conversation piece during one of the most well-known holidays in the United States, while strengthening overall brand visibility.

We developed and produced the video entirely from scratch. This included building the full environment, as well as showcasing the house model Pulte actively sells on the market. The property was intentionally highlighted to create a strong connection between the cinematic storytelling and the real product offering.

The creative focus was on building an emotional family atmosphere with authentic American flair. To create a unique visual contrast, this American holiday setting was staged in the middle of Vienna, blending two cultural worlds into one cohesive story.

To reinforce the 4th of July feeling, we animated fireworks elements and integrated them seamlessly into the scene. In addition, the Pulte logo was incorporated in a clean and natural way to maximize brand awareness without disrupting the storytelling.

Result:
A high-end CGI production that combines American holiday culture, family emotion, and strong brand presence — designed to stand out even more and leave a lasting impression.