For Schullin, we produced a creative winter campaign combining video and carousel content for social media. The project included one main video and three additional still frames, designed to be used as a carousel campaign to promote one of their jewelry pieces during the winter season.

In the concept, the Creative Director of Schullin appears three times within the same scene, achieved by working with multiple layered recordings of the same person. We expanded the space digitally and integrated a large-scale 3D modeled jewelry piece into the environment.

The jewelry interacts directly with the person in the scene, creating the illusion that the character is engaging with an oversized version of the product. This interaction between the real footage and CGI creates a visually striking moment that immediately captures attention.

The result is a bold, out-of-the-box social media campaign with a strong visual hook, designed to stop viewers while scrolling and encourage engagement through the playful interaction between the character and the CGI jewelry piece.