For SimpliTV, we created a CGI-driven activation during the 2024 World Cup, building a strong visual concept around football. The objective was to communicate that SimpliTV offers the World Cup for free within their package — in a bold and memorable way.

We staged an interactive mural featuring a football player and a remote control. The scene begins with the player seemingly breaking through the mural, transforming the flat artwork into a three-dimensional spectacle. Suddenly, footballs start falling from the scene, turning the space into a dynamic football moment.

The football player then tries to “turn off” the spectacle using the remote control, creating a playful interaction between reality and animation. The scene concludes with the campaign message clearly communicating SimpliTV’s free World Cup offer.

The result was a high-impact social media activation that combined sport, entertainment, and brand messaging — transforming a static mural into an engaging, immersive football experience.