For Skruf, we developed a CGI-driven activation as part of the launch phase of their new nicotine pouch flavor. The objective was to communicate that the new variety had officially arrived in Vienna — in a bold and visually impactful way.

Since Skruf already had a mural in place, the concept was to bring this mural to life. We created a staged narrative where a branded truck travels from Stockholm to Vienna, symbolizing the origin and journey of the new product. The truck makes a dynamic stop in front of the mural, where the new nicotine pouch flavor is revealed.

The packaging then interacts directly with the mural, blending real-world street art with digital animation.

The result was a strong launch visual that combined storytelling, urban culture, and product staging — transforming a static mural into a living brand experience.