Commissioned through The Guardians, we developed a creative campaign for Skruf to promote the launch of a new product that was about to become available in Austria.

Our idea was to create a three-part storytelling campaign that visualizes the product’s journey: starting in Sweden, traveling toward Austria, and finally arriving in Vienna, followed by an activation video.

This project represents the first chapter of the journey, where the Skruf truck begins its route from Sweden. The scene shows a snowy rural landscape, reflecting the Scandinavian origin of the brand.

Instead of traveling to Sweden for filming, we chose an efficient approach and shot the footage in a mountainous winter landscape near Vienna, where similar snowy environments can be found. This allowed us to achieve the right visual atmosphere while keeping production efficient.

We then modeled and animated the Skruf truck in 3D, matching the brand colors and logo precisely, and integrated it seamlessly into the real environment. To enhance the scene and emphasize the Scandinavian mood, we added northern lights (aurora effects) to the sky.

The final result is a visually atmospheric scene showing the branded truck traveling through a snowy landscape on its way to Vienna, symbolizing the journey of the new Skruf product entering the Austrian market.