For the Fortune 500 company Pulte Group, we were commissioned to create a brand awareness campaign tied to one of the most important holidays in the United States — the Macy’s Thanksgiving Day Parade.

With a focus on social media presence, we developed a CGI-based activation that allowed Pulte Group to appear as part of the parade without the logistical and financial complexity of a physical setup. The concept features a remodeled Pulte Group home floating through the air as a parade element, accompanied by people holding branded signs. The result is a believable parade-style visual that places the brand directly within a culturally significant moment, created specifically for digital and social media channels.