For Amazon’s WÖD Deals campaign, a promotional activation where free sausages were distributed at selected locations in Vienna’s inner city, we were commissioned to create a visually engaging Mixed Reality campaign video.

In collaboration with The Guardians, we developed a creative concept that combines real footage with CGI elements to bring the campaign to life. The centerpiece of the scene is a giant Amazon-branded zeppelin flying above the city. Beneath the zeppelin hangs an exaggerated chain of sausages, visually referencing the theme of the campaign.

The zeppelin also features a large digital screen, integrated into the scene as part of the activation. During the sequence, a hatch at the back of the zeppelin opens, releasing sausages and floating discount percentages into the air, symbolizing the deals and leading into the campaign’s event outro.

For this project, we modeled and animated the zeppelin, the sausage chain, discount elements, and the zeppelin display graphics, seamlessly blending them into the real footage. The final result is a playful Mixed Reality production that merges the real environment with digital storytelling, creating a memorable visual moment for the WÖD Deals campaign.