Commissioned by MMC Agency for their client BIPA, we created a Mixed Reality activation for the “Look by BIPA” nail polish campaign, designed specifically for social media promotion.

The concept reimagines a subway station as a fully branded BIPA environment. As the train enters the station, it appears unlike a normal subway — instead, it resembles a cargo transport train designed to carry nail polish products.

From installations mounted above the platform, large nail polish containers fill the train wagons, visually representing the idea of beauty products being delivered and distributed. The station itself is transformed into a BIPA-themed space, reinforcing the campaign’s branding.

For this production, we developed the full concept and created all CGI elements, including modeling the train, wagons, nail polish containers, and the filling mechanisms integrated into the station environment.

The result is a spectacular out-of-the-box visual campaign, designed to capture attention on social media and encourage customers to engage with the Look by BIPA nail polish collection.