For Burger King, we developed a playful visual concept inspired by the long-standing rivalry between Burger King and McDonald’s. The scene is set outside a Burger King restaurant, where several McDonald’s clowns are seen waiting in line for their order.

The idea behind the concept is simple and humorous: “Only kings order at Burger King” — and even the McDonald’s clowns have come to realize it.

To bring this idea to life, we fully modeled the McDonald’s clown in 3D from scratch and carefully integrated the character into the environment. The CGI elements were designed and composited in a way that seamlessly blends with the real-world setting, creating the impression of a genuine moment captured outside the restaurant rather than a staged scene.

The result is a visually engaging and believable CGI production that humorously highlights Burger King’s brand positioning while leveraging the iconic imagery of its biggest competitor.