Commissioned by XXL Media, we created a Mixed Reality activation for Coca-Cola’s annual Christmas Truck Tour across Austria, where Vienna serves as the final stop of the tour.

For the grand finale in Vienna, the goal was to create a magical social media moment inspired by the classic Coca-Cola storytelling. In the concept, the iconic Coca-Cola truck appears flying through the sky, surrounded by sparkling fairy dust, before gently landing at the event location to welcome and surprise the guests.

For this production, we fully modeled and animated the Coca-Cola truck from scratch, adding atmospheric particle effects and integrating the CGI seamlessly into the real footage. The result is a visually magical scene where the digital elements and the real environment merge naturally into one cohesive image.

The final video creates a strong event activation for social media, capturing the spirit of the Coca-Cola Christmas tour and amplifying the excitement around the Vienna finale.