For DM, we adapted the NIVEA Epigenetics launch campaign to highlight the product’s availability in DM stores.
The activation focused on translating the same product story into a new retail environment. We redesigned the entire storefront by modeling and texturing the facade curtain, while also modeling and texturing the product itself. All elements were combined within a single video through CGI and compositing, resulting in a cohesive visual that clearly communicates the product launch and its availability at DM.