For Heute Zeitung, we developed multiple scenes and videos designed to reinforce the brand’s strong presence across Austria.
The concept features an oversized Heute Zeitung placed within some of the country’s most recognizable landmarks and locations. To achieve a seamless integration, we modeled and positioned the newspaper digitally, handled compositing, and developed additional assets such as boats and structural supports to blend the installation naturally into each environment. The result is a series of believable, high-impact visuals that position Heute Zeitung as a highly visible and established media brand.