For HOFER, we developed a CGI-driven spring campaign to mark the beginning of the vegetable season and celebrate the arrival of spring.

The core idea was to visually transform the large parking area in front of a HOFER store into a massive, flourishing vegetable garden — symbolizing freshness, regional sourcing, and produce coming directly “from nearby fields to the store.”

We reimagined the entire store as a vibrant greenhouse environment, seamlessly blending nature with architecture. Nearly 70–80% of the visual was digitally enhanced and redesigned to create a striking and immersive spring atmosphere.

The result was a powerful and visually compelling campaign that positioned HOFER as a fresh, seasonal, and locally rooted brand — welcoming spring in a bold and memorable way.