For Isdin, we were commissioned to support the launch of a sports sunscreen campaign targeted specifically at the tennis community. The campaign featured tennis superstar Carlos Alcaraz, who was signed as the face of the product to help reach audiences through social media and digital activations.

Isdin provided us with the original footage of Carlos Alcaraz and a clear concept: the sunscreen product should be placed at the center of the visual storytelling. In the scene, the product appears from above and drops onto a tennis court, symbolizing its presence within the sport environment.

Our role was to transform this idea into a highly realistic Mixed Reality production. We modeled, textured, and labeled the sunscreen packaging in 3D, animated the product falling onto the tennis court, and added environmental details such as sand particles, smoke simulations, and sound design to seamlessly merge the CGI with the real footage.

In addition, we proposed a creative extension to the concept. Instead of a traditional tennis ball, we suggested introducing the sun as the symbolic “ball.” Carlos Alcaraz swings his racket toward the sun, visually representing protection against intense sunlight. Immediately afterward, the sunscreen product appears, reinforcing the message of sun protection for athletes.

This creative addition strengthened the narrative and placed the product directly within the story. The result is a powerful digital activation that combines real sports footage with CGI storytelling, demonstrating how Mixed Reality can elevate product campaigns and capture attention across online platforms.