Projekte

KFC X Physixe.cgi

For KFC, we created a playful Mixed Reality activation that transformed the exterior of one of their restaurants into a dynamic visual experience.

In the scene, the facade of the KFC store appears partially opened, revealing an exaggerated interior production line. Inside the building, chicken wings covered in crispy breading can be seen moving through the space, waiting to be freshly fried.

On one side, the wings slide toward an opening where they drop directly into a KFC bucket. The filled bucket then moves forward automatically, while a new empty bucket rises from below to continue the process.

The result is a fun, out-of-the-box visual concept that turns the KFC restaurant into a playful production scene, combining real footage with CGI elements to create an eye-catching social media moment.

Play Video

Work in Progress