Lorenz approached us through The Guardians with the goal of creating a social media campaign around the topic of recycling and sustainability, a subject that has become increasingly important for brands and consumers alike. The idea was to communicate the message through an engaging visual story that would resonate with audiences online.

Together, we developed the creative concept and decided to introduce a brand mascot: a living Lorenz chip bag with eyes and arms. This character became the central figure of the story and guided viewers through the narrative about recycling.

To give us full creative freedom for the storytelling, we decided to produce the project as a fully 3D production. We built the entire environment from scratch, including the street, buildings, a bus stop, lighting, and all surrounding elements. Every detail of the mascot was designed and defined by our team — from its appearance and personality to its movements and interactions within the scene.

In addition to the concept and animation, we also handled the complete sound design, ensuring that the visuals and audio worked together to create a memorable experience.

The final result was a playful and engaging CGI campaign that performed strongly on social media, generating high engagement with many comments, discussions, likes, and shares. It is a strong example of how CGI storytelling can be used to communicate important topics such as recycling while effectively reaching audiences across digital platforms.