For Müller, we created a campaign to support the launch of NIVEA Epigenetics and generate awareness for the new product availability in Müller stores.
The concept was built around a clear storytelling approach, guiding viewers to the message that the product is now available at Müller. For this production, we recreated entire store aisles, replacing left and right shelf layouts completely with NIVEA Epigenetics products. We modeled the product and its packaging from scratch, as well as the in-store podium display, and seamlessly integrated all elements into the video through CGI and compositing. The result is a cohesive product-driven visual that combines retail presence with engaging storytelling.