For nic nacs by lorenz, we created a product-focused activation tied to the Game City event at Vienna’s Rathausplatz.
The concept connects the event location with the nic nacs brand by placing the product directly within the environment and building anticipation for the upcoming event. We modeled the nic nacs product from scratch and recreated a Pac-Man–inspired character, enhanced with custom elements such as hair and glasses. Both elements were animated and seamlessly integrated into the video through CGI and compositing. The result is a playful brand activation used to promote both the sponsored event and the product, while also providing reusable digital assets for future campaigns.