For NIVEA, we created a CGI activation based on footage from Munich’s Rathausplatz.
The concept transforms the town hall tower into an oversized NIVEA Epigenetics product in a subtle and visually refined way. We modeled the product entirely from scratch and seamlessly integrated it into the footage through precise CGI and compositing. The result is a cinematic visual that blends the iconic location with the product in a natural and believable manner.