In this activation, we highlighted the NIVEA Epigenetics product through a more dynamic, installation-style approach.
The concept was designed to feel like a temporary on-site activation. We modeled the entire floor setup, including an interactive floor button triggered by people, a rising cylinder element, and the precise product positioning. All components were created and integrated through CGI and compositing, resulting in a cohesive visual that resembles a real-world installation available for a limited time.