For the launch of Samsung’s latest smartphone model in the Austrian market, we were commissioned by Frames Network to create a CGI-driven visual production highlighting the device’s key attributes — particularly its thinness and flexibility.

To communicate these qualities in a visually striking way, we got a concept that integrates the product into a recognizable Viennese environment. The scene takes place on the Danube Island in Vienna, with the iconic DC Tower visible in the background.

For this production, our team recreated several elements entirely in CGI. The DC Tower was modeled from scratch, alongside the smartphone itself, including its full device model, screen, and background content. We also developed the animation of the building and the transformation sequence, ensuring that the visual transition interacts naturally with the device.

The result is a seamless blend between the real environment and CGI elements, creating a visual narrative that highlights the smartphone’s design and capabilities while maintaining a convincing connection to the real world.

This approach allowed us to present the product’s slim form factor and flexibility through a dynamic transformation of a familiar architectural landmark, resulting in a visually engaging and memorable representation of the device.