For Škoda, we created a Mixed Reality activation for their Open House event at the KHK Building in Vienna.

The concept transformed the entire building into a dynamic Hot Wheels-inspired racing structure. We digitally replaced the real facade with a CGI version of the building, where racing tracks run along the exterior walls, wrapping around the architecture.

On these tracks, the new Škoda model showcased at the event races around the building like a miniature car on a Hot Wheels track. The idea was to visualize the energy and excitement of the brand in a playful and unexpected way.

For this production, we recreated the KHK Building in 3D, modeled the racing tracks, and animated the cars, creating a detailed and visually striking scene from two different camera perspectives.

The result is an out-of-the-box visual activation designed to highlight the event on social media and create an engaging, shareable moment around the launch and open house experience.