Commissioned through The Guardians , we developed a CGI activation for Westfield Shopping Mall aimed at increasing visitor numbers during the Christmas shopping season.

The objective was to create a visually engaging social media asset that highlights the excitement and abundance of holiday shopping in the mall. To achieve this, we designed a concept centered around an oversized shopping cart filled with gifts and newly purchased items.

In the scene, a person is seen pushing a large shopping cart through the mall, overflowing with products and gift boxes. To amplify the visual storytelling, we created numerous CGI assets including various gift boxes, product packaging, an iPhone box, an iPad box, and even a modeled Apple Vision Pro, all placed inside the cart to represent the variety of items shoppers can find in the mall.

Our team modeled the shopping cart and all digital products in 3D and seamlessly integrated them into the real footage shot inside the Westfield mall. The goal was to create a playful and exaggerated shopping moment that captures the excitement of holiday purchasing.

The result is a dynamic Mixed Reality activation designed to attract attention on social media, encourage viewers to watch the video, and ultimately drive visitors to the Westfield shopping mall during the Christmas season.